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Open-Line Landscape Report 2025
Your dealers are evolving. Your competition is adapting. And somewhere between managing rep relationships and chasing specs, you're wondering: What moves will actually move the needle in 2025?
We asked ourselves the same question. So we went straight to the source – having candid conversations with 30 open-line leaders representing $1.7B in annual revenue. What we uncovered wasn't just data. It was a blueprint for growth, straight from manufacturers who are quietly revolutionizing their approach to the market.
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What We'll Cover
2025 Market Forecast & Growth Opportunities
Our comprehensive industry survey reveals an encouraging outlook, with insights you can act on:
• Discover why 90% of open-line brands are projecting growth for 2025
• Learn what's driving smaller brands to forecast the highest growth rates
• Understand the strategic focus on preferred dealer relationships
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Smart Moves: Investing Where it Matters Most
Our research uncovered a clear pattern in what's actually moving the needle for open-line manufacturers. You'll discover:
• Which initiatives fall into the "Low-Hanging Fruit" category that deliver outsized returns for minimal investment
• Why CET has emerged as the gold standard for ROI, and how brands are maximizing their investment in this space
• Which initiatives are "Resource Traps"—not delivering expected value and best to avoid
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Rep Performance Optimization: Building Your Dream Team
Our research uncovers both challenges and opportunities in your rep relationships. You'll gain insights into:
• An eye-opening reality check: One in three rep territories are currently underperforming
• What actually defines a top-performing rep group today – from their focus on fewer, complementary lines to their proactive approach to winning deals
• How successful manufacturers are empowering their reps with next-level product training, streamlined processes, and the right tools to drive growth
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Beyond 2025: Your Strategic Roadmap
Let's look at what's really happening as brands plan for the future, and what it means for your growth strategy. You'll discover:
• 83% of brands feel confident about their own future, only 63% share that optimism about the industry as a whole – and that gap reveals some interesting opportunities
• Which vertical markets are quietly gaining momentum – including why healthcare and education spaces are becoming the next big focus areas
• The truth about emerging tech: which tools are actually driving results, and which ones might be more hype than help right now
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Why This Research Matters Now
The market is at a turning point. With 90% of open-lines projecting growth in 2025, the opportunities are there – but so is the competition. The manufacturers who succeed won't be the ones with the biggest budgets or the longest histories. They'll be the ones who understand and act on these emerging market dynamics first.
In this rapidly evolving landscape, having current, actionable intelligence isn't just helpful – it's essential for staying competitive and capturing new opportunities.
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